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Welcome

NewGround, a branch of Habitat for Humanity La Crosse Area, is a partner for leaders who are restoring our waters, land, and communities. We design and manage outreach and education projects, implement long-term communications plans, and develop brand and communications strategy, websites, and digital and print outreach. Our clients operate with a strong sense of mission and focus, and they achieve.

Our work moves people to transform situations that matter to all of us. With clients, we ask: Are we listening? Is everyone at the table? Are we creating common ground?

Compelling communications and well-told stories have often been a missing link in environmental conservation and neighborhood revitalization work. We fill that void, putting science, facts, stories and opportunities where they do the most good.

Are you ready to collaborate? We are!

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STRATEGY

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MENTORING

Websites & Print

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  • Stormwater Management Enhances Riverfront In Wabasha

    16 Apr 2014

    In the past, water poured off Wabasha, Minnesota’s downtown roofs Read more →

  • River Sojourn at Minnesota Marine Art Museum

    13 Mar 2014

    After two years exploring the upper Mississippi River blufflands, NewGround Read more →

  • Collaborative Leaders Initiate Passive House Project In La Crosse

    5 Oct 2013

    As Wisconsin Technical College (WTC) officials prepared to break ground Read more →

  • In Eyota, Prairie Now Thrives Where Whitewater River Begins

    17 Jul 2013

    Today I visited Eyota, Minnesota, where citizens have established a prairie Read more →

  • Whitewater Farmers Pilot Collaborative Water Stewardship Program

    20 Jun 2013

    At a Whitewater Watershed Joint Powers Board meeting today, Minnesota Read more →

    • Newground Clearly Presents Issues    |   Mississippi Valley Conservancy has permanently protected more than 16,000 acres in Wisconsin. NewGround developed an award-winning magazine, other publications and consulted for strategic outreach.
    • NewGround Connects People    |   During Watershed Restoration and Protection Strategies (WRAPS) development, three Winona, Minn. citizen summits drew 100+ people each. NewGround played a central role in planning, organizing, promoting, hosting, and reporting on the events.
    • Newground Positions Organizations    |   Fishers & Farmers Partnership For the Upper Mississippi River Basin reduces erosion and nutrient runoff in the Midwest. NewGround interviewed stakeholders, contributed to a strategic plan, obtained funding, and developed identity and outreach tools.
    • Newground Mentors Leaders    |   Client Ohio River Basin Fish Habitat Partnership took time to understand opportunities and priorities in their complex region. NewGround facilitated a "meeting of the minds" and taught communications basics.
    • NewGround Educates    |   La Crosse Urban Stormwater Group educates to protect the Mississippi River from polluted runoff. NewGround developed its stormwater management learning site at Habitat For Humanity ReStore, engaged media, and involved citizens in construction.
    • NewGround Develops Strategy    |   Sara Lubinski's exhibit River Sojourn: A Painter's Portfolio of the Mississippi River Blufflands launched in 2014. NewGround developed outreach strategy, blog, and prospectus; secured bookings with museums; and developed relationships with conservation and funding partners.    
    • NewGround Builds Participation    |   Eagle Bluff Environmental Learning Center and Eagle Bluff Skills School serve 22,000 people annually. Strong leadership and professional staff are growing that number with branding and production support from NewGround.
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