Brand Development | Collateral
Frustrated with an outreach campaign strategy that didn’t resonate or energize their work, this client sought NewGround to develop new campaign messages and visual identity. RenewOurWaters.org and Every Choice Counts became the new domain name and tagline. These simple, effective names are easy to remember and can be applied to everything from frisbees to legal documents.
Once the identity was established, it anchored a new website developed by the client. NewGround developed educational banners for outdoor events, posters, identity-consistent fact sheet templates, and other collateral.