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Watershed Restoration & Protection
Watershed Restoration & Protection

Developing Watershed Leaders
Developing Watershed Leaders

Cross-Sector Conversations
Cross-Sector Conversations

GIS Story Map
GIS Story Map


Fishers & Farmers Partnership


La Crosse Urban Stormwater Group

Effective Stormwater Outreach
Effective Stormwater Outreach


River Sojourn


North East Wisconsin Stormwater Consortium

Conservation | Ag Business Conversations

Strategy_Conservation_Ag_Biz2_1Thought Leadership | Networking | Program Development | Project Management

During a lengthy watershed strategy development process we asked: Why aren’t conservation agency staff and ag businesses collaborating to help farmers and landowners do better?

With Winfield Solutions, NewGround proposed a series of conversations focused on connecting local conservation and ag business professionals in southeast Minnesota. A small group of regional ag and conservation leaders will plan sessions, focused on sharing knowledge and process, asking questions, and looking at how to serve better together.

    • Newground Clearly Presents Issues    |   Mississippi Valley Conservancy has permanently protected more than 16,000 acres in Wisconsin. NewGround developed an award-winning magazine, other publications and consulted for strategic outreach.
    • NewGround Connects People    |   During Watershed Restoration and Protection Strategies (WRAPS) development, three Winona, Minn. citizen summits drew 100+ people each. NewGround played a central role in planning, organizing, promoting, hosting, and reporting on the events.
    • Newground Positions Organizations    |   Fishers & Farmers Partnership For the Upper Mississippi River Basin reduces erosion and nutrient runoff in the Midwest. NewGround interviewed stakeholders, contributed to a strategic plan, obtained funding, and developed identity and outreach tools.
    • Newground Mentors Leaders    |   Client Ohio River Basin Fish Habitat Partnership took time to understand opportunities and priorities in their complex region. NewGround facilitated a "meeting of the minds" and taught communications basics.
    • NewGround Educates    |   La Crosse Urban Stormwater Group educates to protect the Mississippi River from polluted runoff. NewGround developed its stormwater management learning site at Habitat For Humanity ReStore, engaged media, and involved citizens in construction.
    • NewGround Develops Strategy    |   Sara Lubinski's exhibit River Sojourn: A Painter's Portfolio of the Mississippi River Blufflands launched in 2014. NewGround developed outreach strategy, blog, and prospectus; secured bookings with museums; and developed relationships with conservation and funding partners.    
    • NewGround Builds Participation    |   Eagle Bluff Environmental Learning Center and Eagle Bluff Skills School serve 22,000 people annually. Strong leadership and professional staff are growing that number with branding and production support from NewGround.
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