Strategy | Concept | Interviews | Content Development |Design | Audio Production | Presentation & Distribution | Mentoring
When Fishers & Farmers was a fresh, new organization its steering committee needed to hear directly from people who are farming and working in agricultural support organizations in its region. NewGround obtained funding, then found, listened to and shared the experiences of a representative group of people. A report was designed to make the most relevant comments readily available to decision makers. The strategic plan drew from the experiences and insights of these people.
With their permission, collected audio and written stories have enriched a mission-oriented presentation, the group’s website, articles in regional publications and the group’s day-to-day focus. More interviews were conducted later to bring the voices of citizens to the group’s website.