Positioning | Concept | Content Development | Design
Fishers & Farmers’ voice, messaging and identity were developed in this brochure. The group asked for a summary of mission and goals. In a simple format NewGround demonstrated what happens when images, messages and clear writing tell a “whole” story. The piece brought a new level of “ownership” and pride to the group. Work, place, and focus came together, and an invitation was extended. The brochure still solidly represents the project, after many years.
The banners and all other Fishers & Farmers outreach tools grew from the brochure. The banners are used at events to focus participant attention and reinforce mission and goals.