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Skills School Coursebook
Skills School Coursebook

Magazine & Annual Report
Magazine + Annual Report

Brochure & Banners
Brochure + Banners

Erosion Control Outreach
Erosion Control Outreach Materials

Citizen Summit
News Insert + Event Materials

Teaching Posters & Banners
Teaching Posters + Banners

Celebrate Good Nutrition
Table Tents + Brochure

Magazine + Annual Report

  • Services_Print_Conserved Mag
  • Services_Print_Annual_Repor

Concept | Content Direction | Continuity Writing & Editing | Design & Production | Project Management | Funding Strategy

These two documents celebrate thousands of protected acres and the hard work of citizens who founded Mississippi Valley Conservancy in 1997. Both of these print pieces lift up the organization’s three major areas of focus—protection, education, and restoration—and invite participation. Vivid photographs create an opportunity to reflect on the importance of the mission, and the people and places the organization serves.

These pieces—which are widely distributed—open doors, educate, and inspire. The annual report was designed as a template to be used for many years, freshened annually with current photos and stories.

    • Newground Clearly Presents Issues    |   Mississippi Valley Conservancy has permanently protected more than 16,000 acres in Wisconsin. NewGround developed an award-winning magazine, other publications and consulted for strategic outreach.
    • NewGround Connects People    |   During Watershed Restoration and Protection Strategies (WRAPS) development, three Winona, Minn. citizen summits drew 100+ people each. NewGround played a central role in planning, organizing, promoting, hosting, and reporting on the events.
    • Newground Positions Organizations    |   Fishers & Farmers Partnership For the Upper Mississippi River Basin reduces erosion and nutrient runoff in the Midwest. NewGround interviewed stakeholders, contributed to a strategic plan, obtained funding, and developed identity and outreach tools.
    • Newground Mentors Leaders    |   Client Ohio River Basin Fish Habitat Partnership took time to understand opportunities and priorities in their complex region. NewGround facilitated a "meeting of the minds" and taught communications basics.
    • NewGround Educates    |   La Crosse Urban Stormwater Group educates to protect the Mississippi River from polluted runoff. NewGround developed its stormwater management learning site at Habitat For Humanity ReStore, engaged media, and involved citizens in construction.
    • NewGround Develops Strategy    |   Sara Lubinski's exhibit River Sojourn: A Painter's Portfolio of the Mississippi River Blufflands launched in 2014. NewGround developed outreach strategy, blog, and prospectus; secured bookings with museums; and developed relationships with conservation and funding partners.    
    • NewGround Builds Participation    |   Eagle Bluff Environmental Learning Center and Eagle Bluff Skills School serve 22,000 people annually. Strong leadership and professional staff are growing that number with branding and production support from NewGround.
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