“Conserved,” a publication developed by NewGround for Mississippi Valley Conservancy, received the International Academy of Visual Arts 2013 Communicator Award of Distinction this month. The magazine showcases the beauty of the upper Mississippi River region, the work of the Conservancy, and landowners who’ve protected their own land with conservation easements.

As a resident of the Root River watershed in southeastern Minnesota, I’ve participated in civic engagement training during the past year. About 15 residents from throughout the watershed met monthly to learn about the landscape, the condition of the Root River and its tributaries, and how to lead public conversations about water. Six community gatherings were held this spring, and we just met to share experiences leading those conversations.

About 150 people attended meetings in our rural area. They walked in with purpose and curiosity. One participant Read More→

On April 16, 2013 NewGround was honored with a ClearMark award at the National Press Club in Washington, D.C. It recognized clear presentation of a complex topic—in this case, the purpose and function of a land trust. The 48-page magazine developed for Mississippi Valley Conservancy tells the Conservancy’s story and is used as a tool to engage people in protection of working lands and native habitats.

This PBS News Hour story is a beautiful reminder of how respectful conversation can shift community norms. In the Midwest, conversations like this are beginning to change the way we think about water. At watershed gatherings, farmer-led councils, friendship tours and summits, we’re learning how to listen and act for everyone’s well-being.

Recently, two meetings reminded me again of a crying need for clarity and plain language in environmental work.

Meeting #1:  A network of scientists reviewed a new website design. They’d hired me specifically to help them create new discussions and communicate with non-peer audiences.

I felt their pain as we worked with the word “belief” and others that make sense in everyday conversation, but aren’t part of the professional language of science. We agreed in the end that some discomfort is necessary to expand the impact of their work. Read More→